Fri, Aug 8th - 9:59PM
Public Relations Marketing With Press Release Writing
Whether you
are promoting a product,
network marketing, MLM or other opportunity,
your business can benefit from press release promotions.
Writing a
press release is easy, fast and you can
even do it for FREE. You know how I love free : )
Of course there are professional press release services
that you can pay for (and some these are fantastic), and
they will distribute your release to a wider audience.
This post will cover why press releases work at promoting
an internet business, plus how to apply this web marketing
strategy to YOUR business.
Writing and publishing
press releases brands you an
expert, and authority in your niche. Linking published
press releases, to your articles, blog and websites also
creates a powerful back linking structure for your
nominated keywords. Refer to “How To
Supercharge
Your Press Release Marketing” at the end of this post
for more information.
Another great thing about
press releases
is they get your URL’s listed all over the search
engines IMMEDIATELY. Yes, Immediately. No
waiting 1-3 weeks or even 6 months for some submission
services. Your releases will get indexed within 24 hours.
Period.
When
is the Best Time To Submit a Release?
If your press release
strategy involves possible
publication in newspapers or magazines, try and
submit on Thursdays or Fridays depending on how
long it takes for the site to turn around the request.
If your main aim for writing
press releases is website
traffic, then it really does not matter when you submit
your press release.
How
To Create A Press Release
There
are few ways to get your press releases into the search
engines .
1. Make sure you write an editorial. It is not a sales
pitch.
2. Use Long Tail Keywords. They are very effective and it
is
basically a long phrase but you have less competition. (I wrote
a post in May with a ton of information on keyword research)
3. Make sure your keywords are in the headline, first
paragraph and second paragraph of the press release.
4. If you have a personal website make it known in the
press release in the section about yourself. It creates backlinking....
5. Proof read it and then submit it to public relations
online services
6. If you have a blog, link from your blog to press
release (after it's published). Again it creates more exposure.
Where do you submit
press releases?
Just simply do an online search.
Here is a list of recommended press releases sources - not
all are free
1. www.prweb.com
2. www.i-newswire.com
3. www.1888pressrelease.com
4. www.free-press-release.com
5. www.emediawire.com
This is also a great link for info from PR Web for more
details
http://www.prwebdirect.com/pressreleasetips.php
Free directories
http://www.prlog.org/submit-free-press-release.html
http://www.pr-usa.net/index.php?option=com_ja_submit&Itemid=94
A Couple More Things You Should Know About Press Release
Marketing
- · You should never submit the exact same press release to
the same site as this is viewed as spamming by google.
- It's then a good idea to write and submit a couple of
articles with links back to your PUBLISHED press releases and blog posts.
- · Never re-submit the same press
release to the same online pr site.
- · If you want to do another release
always be sure they are original.
- · You can and should write a couple of
variations of your press release.
Supercharge Your Press Release
Marketing
Take
that release and submit them to free press release sites (listed above) Each
site will have terms and guidelines, so just read those to find out the requirements as to registration etc...
Once the release is published and live online....
Write a couple of articles and submit them to article
directories. Include a link in your article resource box back to your published
press release and website.
Write some blog posts that link to your website, articles
and press releases. Happy marketing! Shaye Richardson
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