Thu, Aug 4th - 6:06PM
Pokemon Go has reached unknown millions of users
The breakout success of Pokemon Go during its first month cannot be understated.
Released on July 6th, within the first week it already had 21 million daily active users in the USA (that is 1 million more than Candy Crush ever did, back when it was more popular).
One month later the game is being hailed as The Fastest Growing Sport in the World and being hailed as a Workout Plan for Losing Weight.
Whether you play Pokemon Go or not, the game has had over 100 million downloads as of August 1st, keeping in mind that the game has only been released in a few countries so far (the USA, Canada and a few others). In a few weeks the game will have surpassed the total population of Mexico (122 million people live in Mexico).
Daily revenue for the game is currently over $10 million per day.
However I would like to point something out...
You can never really WIN the game.
Oh sure, you can catch lots of Pokemon, do lots of battles, train lots, but you will never finish the game and "win". The game is a perpetual process.
Which is arguably a good thing, because this is an amazing game for getting people outside and exercising. Speaking for myself, I have lost 8 lbs in the last weeks.