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Social Media: Five Facts to Bank On in 2012 (blog)

In 2012, the integration of linear and digital will continue to change the rules and blur the lines across your marketing department. Thinking about social media marketing is now the responsibility of every marketer at every level within every company. ...

Social Media to Drive Nascar in 2012
Mobile Marketing Watch

According to Phelps, using social media and mobile marketing as effectively as other major sports have the NBA, MLB, NHL, and NFL is a paramount goal for the new year and a cornerstone of Nascar's efforts to attract new, more diverse fans. ...

FDA's Social-Media 'Guidelines' Befuddle Big Pharma

After a two-year wait that included the fanfare of a two-day public hearing, the Food and Drug Administration this week quietly announced new social-media marketing guidelines for pharmaceutical companies. The FDA on Tuesday posted its "Guidance for ...

Customers' Public Social Data Isn't Yours
1to1 Media

Customers may post rafts of personal information on social media, but that doesn't mean they want companies using it. Here are five steps for marketers to balance customers' expectations for privacy with the availability of data for relevant marketing. ...

Ron Paul Tops Social Media Scorecard in First Ever 'Social Primary', Says ...
MarketWatch (press release)

It provides further credibility for PRINT as one of the best KPIs for judging the return on investment from social media marketing." More information about Sociagility's PRINT social media performance measurement methodology can be found at ...

4 Digital Marketing Predictions For 2012
Business 2 Community

From algorithm changes to the introduction of new social networks, 2011 kept SEOs / digital marketers on their toes. Below are 4 digital marketing predictions I am making for 2012: 1. Content Marketing + Social Media = SUCCESS: This might not be a ...

Marketing Predictions for 2012
Huffington Post

However, they can also be your brand ambassadors--the social media friends and followers you've built those relationships of trust with over your social media network. 2012 will be an exciting year for the research industry. It is clear that the shift ...

Workshop to help farmers start, expand agritourism ventures
Pork Magazine

17 workshop at Wyndham Indianapolis West Hotel will include sessions on legal issues, social media, traditional media relations, and developing an effective marketing and communications plan on a budget. "For the person who is trying to start or expand ...
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