7 Reasons Why You Need a Funded Proposal Campaign On January 24, 1848, gold was discovered at Sutters Mill, near San Francisco California. Within a year the Gold Rush was on, and San Frnacisco became a boom town. Many people became rich.
But it's interesting to note that the very first millionaire wasn't a miner. The first millionaire from the California Gold Rush was a man by the name of Samuel Brannan. Mr. Brannan set up a store to sell gold prospecting supplies, and within a year had revenue of $150,000 a month. And in 1850 $150,000 was a LOT of money!
The wealth wasn't just in the gold, it was in the shovels, picks and gold pans the miners needed. Since then, marketers have adopted this as an analogy, and we still talk about selling "shovels to miners", but how can that help YOU build an online network marketing business?
The best way I know of to take advantage of this powerful marketing strategy is through a Funded Proposal. Simply put, a funded proposal is a method of selling an inexpensive item to people in your target market, like an e-book, course, or DVD. When they buy the product, you then know that you have a very serious prospect.
One way I do this is by marketing an e-book that has something they want- in my case a 181 page e-book about how to stop chasing people and start ATTRACTING them into their business. This is information network marketers crave. So they go to my capture page, enter their info, and about 5% buy the book. So for every thousand leads I sell fifty books at $37, a total of $1,850 in extra income.
But the money isn't the best part, the free leads is what's important. So the best part of the equation for me isn't the money (although that's nice!), it's the fact that I'm generating extremely high quality, targeted leads of people who are experienced network marketers, and now I have a chance to get to know them and eventually show them my business.
Rookies to online network marketing wonder why they should use a Funded Proposal system to market their business. They can't understand why they shouldn't just market their business to people directly. Part of the answer lies in the shovel story. What I'm doing is called double dipping. I not only sell shovels to the miners, but I also own a mine (my network marketing company). I sell them a book that teaches them something they need: how to attract people into their network marketing business. But I know that many of them have a lousy mine. So then I get a chance to say, "Hey, I sold you a great shovel, but are you digging in a profitable mine? If the answer is no, I can show them my business.
So here are the seven reasons why you need to have a funded proposal system in your marketing efforts.
1. It is a source of extra cash flow. My funded proposal makes enough money to cover ALL of my marketing expenses and my company auto-ship. This is HUGE, because most people quit the business after just a few months, usually due to lack of success and lack of money. (Or maybe their spouse just told them to stop buying "stuff!"). This problem goes away when you are making money whether people join your business or not!
2. It frees you from corporate compliance! Very few companies really allow you to agressively market their business. And rightfully so. They have to protect their good name and products, and giving too much freedom to the sales force can land them in a lot of legal hot water. So as a marketer, you are limited in the advertising you can do for your company. It's kind of a catch twenty two, because in network marketing, we as distributors are supposed to be the marketers, yet our marketing hands are tied. But not so with the funded proposal! I can sell an e-book however, wherever and as often as I like! The sky's the limit! Then, once I have a qualified prospect, I can show them my business after I already have some rapport and credibility with my prospect, and in whatever way my company approves of.
3. The leads are qualified prospects who are interested in Network Marketing. The book I sell is called "Lighthouse Marketing, The Art And Science Of Attracting People Into your Network Marketing Business." The only person that would ever be interested in that is a network marketer, right? I mean, it has the words "network marketing" right in the sub-title! So if they enter their name on my capture page I know I hve a great prospect, not some generic "work from home" lead like I'd find at the lead store. Those lousy generic leads can be anything from wanting to make money assembling furniture to people who just want to do data entry. I don't want to weed through those types of leads! And with a funded proposal system I don't have to, I just work directly with high quality prospects.
4. Leads are real time! The minute they enter their name at your site, as you see here to the right, their info is up-dated in your back office instantly! No more "30 day old" leads!
5. It builds credibility with people. They perceive you as an expert when you are successfully marketing products online. That is often what they are looking to do also.
6. It allows you to market in places where others aren't successful. For example, social networking is crammed with people marketing their opportunities to each other, with very little success, because they're all just interested in their OWN company. But a marketing system or valuable e-book is something they can ALL use, no matter what business they are in. After they submit their name as a lead on your site, you get a chance to market to them and build the relationship. Over time you have a chance to bring some of these people into your business.
7. It gives you control over your marketing efforts. Most network marketing professionals are dependent on somebody for leads. Very few are good cold market prospectors. Most need a lead source of some kind. When you have a system that you control 100% you no longer worry about bad "batches" of leads, or price and quantity fluctuations. You OWN your marketing 100% and generate your own leads on demand!
The bottom line is this: if you are in online network marketing and you aren't using a funded proposal system, you're working too hard!
An Email List that Sparkles: 10 Tips An Email List That Sparkles
10 tips for building and maintaining a quality email list
by Ellen Siegel, Constant
Contact Director of Technology and Standards
Your email list is one of the most important assets you have, and a
high-quality list is worth its weight in gold. What exactly is a quality list?
It's made up of valid email addresses to which you have clear permission to
send specific content.
Why does the quality of your list matter? For starters, it can have a direct
impact on the deliverability of your emails. When you continue to mail to
addresses that have bounced, ISPs take notice. They take even more notice when
you get spam complaints from your recipients (their customers). Remember that
these days, most ISPs define spam as any email their customers have indicated
they don't want to receive.
A low-quality list can also have a direct impact on the success of your emails.
You're sending emails because you want to communicate with your contacts. If
they don't receive your email because it is either blocked or delivered to
their spam folder, you aren't reaching them. And if they are annoyed at your
content or your frequency, they are likely to delete your message or file a
spam complaint. Either way, you won't get the opens, click-throughs, and other
results you are seeking.
So your deliverability and your reputation with your subscribers are deeply
intertwined... and building and maintaining a clean list is critical to keeping
both on the right track!
7 Tips for Building a Quality List
Now that we've covered why it's essential to have a quality list, let's look at
7 techniques for how to build one.
1. Ask permission - Remember that an effective email list is
one composed of people who know and want to hear from your organization. Always
make sure you have explicit permission to mail to your contacts. This is not
only an industry best practice; it's also a very practical way to reduce your
complaints and improve your deliverability. (A bigger list is not better if
your recipients are ignoring your email and filing spam complaints.) If you
haven't been asking permission, now is the time to start.
2. Confirm your online sign ups - To avoid problems with
online sign-ups, such as typographical errors or attacks in which a malicious
person or program inputs bogus addresses, it's a good idea to require
confirmation before you add them to your list. This is usually done by having
the sign-up trigger a confirmation email requiring the new list member to click
on a link to confirm their subscription before they are added to your list.
3. Set expectations - Set clear expectations next to your
sign-up box about what you will do with the address, including what kind of
content you plan to send and how frequently you plan to send it.
4. Collect subscriber preferences - If it's feasible, give
your subscribers some control over what content types they're interested in
receiving and how often they'd like to hear from you. Many people unsubscribe
from lists because they feel that the content isn't relevant or they are
getting mailings too frequently.
5. Start communicating right away - To help people remember
that they opted in to your list, it's a good idea to follow up promptly with a
confirmation. Best practice is to respond with a welcome email that
acknowledges that you've received their confirmed sign-up, introduces your
organization, and reminds them of what content you'll be sending to them.
6. Be consistent with your "from" name and address
- To be easily recognizable, use the same "from" name and email
address in all your mailings and make sure it clearly identifies your
organization. Avoid using a personal name or email address that people may not
associate with your organization.
7. Ask to be added to their "Contact" list - This
quick step can help to ensure delivery and will see to it that images and links
are enabled in your future messages. It also sends a signal to the ISP that your
mail is wanted.
3 Tips for Maintaining a Quality List
Here are 3 tips on how to maintain your list quality over time.
1. Monitor your bounces - A "bounce" is a message
from a receiver, such as an ISP, telling you there is a problem delivering your
message. For example, the address you are sending to may be invalid because of
a typographical error or because someone has moved to a new company or ISP.
"Non-existent" addresses should be removed promptly, and even
notifications of temporary failures like "mailbox full" are worth
monitoring. If you continue to see the same bounce message for very long,
consider removing that address from your list. Continuing to mail to addresses
that you've been notified are invalid hurts your sending reputation and deliverability
at those ISPs.
2. Monitor your recipients' activity - If you have open or
click-through statistics, use them to understand what your contacts strongest
interests are, then follow through by tuning the content of future mailings to
reflect those interests. Also, respond promptly to complaints and opt-outs and
treat them as valuable feedback.
3. Consider an opt-in campaign - If some of the people on
your list haven't opened or clicked on your emails for a significant amount of
time, they may no longer find your emails relevant. One option is the industry
best practice of a confirmed opt-in (COI) campaign, where you send an email
whose express purpose is to re-establish permission.
In this case, if the person you email does not explicitly confirm that they
want to continue to receive your emails, their address must be handled as an
opt-out as defined by CAN-SPAM. Many Email Service Providers (ESPs) provide
tools for COI campaigns that manage the confirmations and the implied opt-outs
for you. However, if your existing list was purchased, rented, or scraped, even
sending a COI campaign is a permission violation: you should start fresh and
build a new list with permission-based techniques.
Establishing a solid relationship with the people on your email list is the
best way to build their trust in your organization's products and services. By
following the tips laid out in this article and respecting your subscribers'
preferences, you can keep your list golden. And as an added bonus, you will
also likely see improved deliverability and better success with your email
If you need recommendations for an email campaign company, I recommend Constant
Contact for professional quality and for effectiveness with email campaigns and
spam limitations I recommend an autoresponder with automateyourlist.com by
AWeber. Use this link FREE
Email Copywriting Videos... Click here!