Mon, Sep 29th - 7:11AM
64% of Canadians plan to register for no-call list
Nearly two-thirds of Canadians are tired of
telemarketing calls and plan to register their phone numbers on the
CRTC's new national do-not-call list, which takes effect tomorrow (Sept 30th), a
new poll suggests.
Once a number is on the no-call registry,
telemarketers will be barred from dialing that number, or face a hefty
fine if they do. The maximum fines for individuals and companies telemarketing are $1,500 and $15,000,
The poll, conducted for the Marketing Research and
Intelligence Association, indicates 51 per cent of Canadians are aware
of the no-call list, up from 44 per cent at the same time last year.
Once respondents were informed of the list, 64 per cent said they planned to register their phone numbers.
The poll for the association, which represents the majority of the
country's advertising and market research companies, also suggests 61 per cent of
Canadians believe exemptions from the no-call list – which includes
pollsters, researchers and government agencies – will not affect the
list's ability to stop calls from unwanted telemarketers.
compared with a similar poll conducted last year, Canadians' awareness
of the no-call list is up seven percentage points, a number Wycks
attributes to media coverage and campaigns from advocacy groups. The
polls were conducted as part of the research association's program to
promote the power of public opinion in a democracy, Wycks said.
The United States has had a no-call registry since 2003, with similar exemptions for research firms.
The confidence Canadians have in a list's ability to block
telemarketing calls despite the exemptions is justified, Wycks said. A
poll by the American firm Harris Interactive of 2,565 U.S. adults
surveyed online between Oct. 9 and Oct. 15, 2007 indicated 72 per cent
of Americans had registered their telephone numbers for the U.S.
no-call registry, with 18 per cent reporting they received no
About 59% said they still received some calls, but far fewer than before they signed on.See also:
Dealing with Telemarketers and their Economics