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Sun, May 4th - 7:18AM
Our WebRing Experiment: April
On March 8th we began a little experiment to determine the value of advertising on WebRing. Click here to see the original post.
We decided to boost our spending on WebRing by $6/month, to see if there was any noticeable jump in visitors to the Lilith Gallery Network.
We posted our March results back on April 5th.
And now here is our April results:
|Month||Unique visitors||Number of visits||Pages||Hits||Bandwidth|
|Jan 2008||193871||233268||964573||7746195||162.16 GB|
|Feb 2008||210487||254141||1034157||8450589||176.87 GB|
|Mar 2008||244558||294853||1252674||10223899||225.68 GB|
|Apr 2008||234544||287320||1222730||9805778||215.28 GB|
As you can see our numbers in April dropped compared to March, but only a negligible amount. This is somewhat expected as Spring and Summer months usually see a sharp dip in numbers (especially in July and August).
These numbers are not directly related to WebRing however, but to provide some background info to our overall performance.
What is important is how many clicks we actually get from WebRing. In February we received 5275 clicks from WebRing. In March we received 5840 (about a 10% increase).
April's results? 7192. That is impressive when you consider it is despite the Spring atmosphere of more people going outside and less people surfing.
But what about our theory that promoting on WebRing also boosts our
Google Ranking and boosts hits from Google and other search engines?
Well during February we received:
|- Google (Images)||74072|
|- Ask Jeeves||1079|
|- Other search engines||226|
And in March we received:
|- Google (Images)||81227|
|- Ask Jeeves||1181|
|- Other search engines||496|
|- Google (Images)||78581|
|- Ask Jeeves||1279|
|- Other search engines||235|
In March our Google results soared 26%, and that has holded relatively steady during April by increasing a little over 5%.
So far it appears this is not a blip, and that our efforts on WebRing appear to be bearing fruit. When you consider that we've only increased our advertising by $6/month it is pretty good.
It does make us wonder: What if we increased our spending even more?
For now we are going to continue our experiment and extend it until August, upon which time will review the situation and decide whether to boost our advertising spending dramatically for September.