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Sat, Apr 5th - 4:11PM

Our WebRing Experiment
On March 8th we began a little experiment to determine the value of advertising on WebRing. Click here to see the original post.

We decided to boost our spending on WebRing by $6/month, to see if there was any noticeable jump in visitors to the Lilith Gallery Network.

Almost 1 month later we have the results.

MonthUnique visitorsNumber of visitsPagesHitsBandwidth
Jan 20081938712332689645737746195162.16 GB
Feb 200821048725414110341578450589176.87 GB
Mar 200823817128671112178559913996217.94 GB

As you can see there was approx. a 10% increase over the previous months of January and February. However, this isn't necessarily a jump due to WebRing alone.

If we look at the daily results there is a negligible increase after March 8th, but again we cannot be certain that is due to WebRing alone.

Pages: 35352Hits: 286119Bandwidth: 5.98 GB Number of visits: 9911Pages: 42509Hits: 344305Bandwidth: 7.25 GB Number of visits: 10854Pages: 44076Hits: 367488Bandwidth: 7.58 GB Number of visits: 9926Pages: 39731Hits: 333806Bandwidth: 7.02 GB Number of visits: 8864Pages: 35022Hits: 284925Bandwidth: 6.28 GB Number of visits: 8841Pages: 33632Hits: 281526Bandwidth: 6.12 GB Number of visits: 8081Pages: 32476Hits: 275378Bandwidth: 6.30 GB Number of visits: 7701Pages: 32058Hits: 259367Bandwidth: 5.45 GB Number of visits: 8858Pages: 36318Hits: 300213Bandwidth: 6.37 GB Number of visits: 11639Pages: 46144Hits: 371967Bandwidth: 7.66 GB Number of visits: 10016Pages: 39788Hits: 327583Bandwidth: 6.90 GB Number of visits: 10554Pages: 44704Hits: 355081Bandwidth: 7.61 GB Number of visits: 10893Pages: 45559Hits: 358378Bandwidth: 7.40 GB Number of visits: 9078Pages: 38166Hits: 299939Bandwidth: 6.43 GB Number of visits: 8209Pages: 35270Hits: 282550Bandwidth: 5.96 GB Number of visits: 9078Pages: 38712Hits: 315979Bandwidth: 6.57 GB Number of visits: 9971Pages: 40957Hits: 335489Bandwidth: 6.82 GB Number of visits: 12156Pages: 52955Hits: 428502Bandwidth: 9.01 GB Number of visits: 10605Pages: 44457Hits: 358323Bandwidth: 7.77 GB Number of visits: 9559Pages: 40059Hits: 322583Bandwidth: 7.34 GB Number of visits: 8112Pages: 37391Hits: 287955Bandwidth: 6.25 GB Number of visits: 7715Pages: 38978Hits: 290122Bandwidth: 6.12 GB Number of visits: 8248Pages: 37224Hits: 293378Bandwidth: 6.40 GB Number of visits: 9781Pages: 43199Hits: 344403Bandwidth: 7.47 GB Number of visits: 9636Pages: 40927Hits: 336510Bandwidth: 7.02 GB Number of visits: 10057Pages: 42342Hits: 350171Bandwidth: 8.06 GB Number of visits: 12259Pages: 55165Hits: 428487Bandwidth: 10.31 GB Number of visits: 9104Pages: 40394Hits: 373382Bandwidth: 10.24 GB Number of visits: 7647Pages: 34607Hits: 292913Bandwidth: 7.36 GB Number of visits: 8865Pages: 39657Hits: 338264Bandwidth: 8.43 GB Number of visits: 2079Pages: 10026Hits: 88910Bandwidth: 2.45 GB  Number of visits: 9248.74Pages: 39285.65Hits: 319806.32Bandwidth: 7.03 GB
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 Average

Here is what we do know however.

In February we received 5275 clicks from WebRing. In March we received 5840 (about a 10% increase).

But what about our theory that promoting on WebRing also boosts our Google Ranking and boosts hits from Google and other search engines?

Well during February we received:

- Google97347
- Google (Images)74072
- Yahoo11009
- MSN3553
- AOL1684
- Ask Jeeves1079
- AltaVista798
- Dogpile337
- Other search engines226
- Netscape221

And in March we received:

- Google122550
- Google (Images)81227
- Yahoo11244
- MSN4680
- AOL1844
- Ask Jeeves1181
- AltaVista756
- Other search engines496
- Dogpile367
- Netscape259

So that is almost a 26% increase for Google search. Other search engines went up as well, although not as noticeably. So far our theory appears to be accurate.

(Yes, we are aware that February had 2 fewer days than March. However if you compare to our January stats, February actually received more visitors and hits than January.)

But how do we know this isn't just a temporary blip?

Time will tell. We will be releasing our April, May and June results in the coming months.

The summer months are the worst time of the year statistically, but if we can sustain continual growth despite the warm summer months (and despite an economic recession in the USA) then we believe we've found the smartest way to advertise.


Comment (1)


Sat, Apr 5th - 3:12PM

n.paradoxa
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