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Sat, Feb 16th - 11:38AM

The Value of WebRing Advertising
We'd like to take this moment to point out the value of WebRing's system of promoting websites.

The Lilith eZine and Lilith Gallery Network currently pays 33 cents per day to promote the various webrings we manage, plus the yearly 2.0 membership fee of $24. It works out to roughly $144/year.

If we went to Google Adwords and wanted to spend $144 on advertising, at 1 cent per click, we would get 14,400 clicks.

On a monthly basis we get approx. 5300 clicks from WebRing (over 63,000 per year), plus WebRing boosts our Google ranking, which means LGN gets even more hits from Google. In 2007 LGN received over 1.3 million hits from Google searches.

There are companies out there paying $30 to $50 US for a single text link (for one year) to their website. WebRing provides the same service for comparatively little.

It is amazing to us that WebRing staff haven't clued in and promoted the benefits of advertising via WebRing. Imagine if large corporations decided to promote their products on WebRing and devoted just a portion of what they spend on TV advertising.

We at LGN are currently contemplating DOUBLING our advertising expenditures on WebRing (just to see what happens).

We've noticed in recent months that other WebRingites seem to be pulling back on how much they are spending on WebRing. Maybe it is the recession in the USA, but we think people should be doing more and spending more with respect to WebRing.

We also like the idea that WebRing feels more like a community (even though we might not like some of our noisy neighbours). It reminds us of the Glory Days of Geocities, before they got bought out by stinking Yahoo Yuppies.

We do like what Yahoo did with WebRing, buying it and transforming it with SSNB codes, but selling WebRing seems like they made a mistake when they could have grown WebRing and used it to rival Google's ad programs.

Yahoo's ad program in comparison stinks. A shoddy Google replica, with ridiculous rules with respect to US residents only. (We went through a phase where we compared different ad programs and determined that all of them stink compared to Google.)

Except WebRing. Which is funny, because WebRing markets itself as "Creating Communities, Connecting People", not as an advertising firm.

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