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Sat, May 31st - 10:35AM

Mongol: The Movie, and Movie Inaccuracies

A friend just sent me a link to this movie called Mongol which is coming out June 6th. It is about the rise of Genghis Khan, and from the looks of it promises to be a really good movie. You can see the movie trailer here.

The funny thing to me is all the arguments about historical accuracy that the movie is already spawning. People start using works like "Atila the Hun" (people constantly misspell Attila), comparing hun/turkish cavalry to mongolian cavalry, people misspelling words constantly, arguments about whether the director is Russian or Japanese...

Basically lots of proof that the majority of people don't have a fricken clue what they are talking about.

The posts on YouTube for the movie trailer are ridiculously long and every idiot with a keyboard seems to have popped up claiming to be an expert on mongolian history and drawing comparisons. To me this is more proof why people should NOT have a comments section for a video.

It is very simple: People post the stupidest things.

And then they flame each other over the most idiotic things, especially movie inaccuracies.

Lets take for example the often used "khopesh sword" (as seen in the various The Mummy movies), a tool which was used in ancient Egypt to chop heads off. It is shaped like a sickle and designed with the blade on the inside of crescent moon blade so that when someone's head is on a chopping block the sword would go around the person's neck easily and not get damaged on the chopping block.

But in The Mummy and other movies the blade has been reversed so it looks more like a scimitar, and used as an actual weapon instead of as an executioner's tool. Sadly most people watch these movies and assume that because it is in the movie that it is somehow accurate. The result? Thanks to movie inaccuracies people waste hours and hours arguing back and forth online about what a real khopesh looks like and the what it was actually used for.

Here's another one that the movie industry constantly messes up: The proper way to slit your wrists.

Contrary to what many movies show, the proper way to slit your wrists is NOT across the wrists. It is lengthwise. If you're going to commit suicide at least try to do it properly.

Now I understand, yes, the movie industry is deliberately perpetuating the wrong way to slit your wrists in hopes that people will mess it up and survive their suicide attempt. I totally get that. But if someone is serious about killing themselves they won't stop at slitting their wrists. There are plenty of other ways to commit suicide that are relatively quick and painless (getting hit by a freight train is pretty effective).

Back to the movie Mongol... I think its about time someone made a blockbuster film on the man behind the legend of Genghis Khan. While I am at it I should point out the proper pronunciation is "jeng'gis kän".

Other movies I'd like to see made:

Che Guevara (can we get Johnny Depp for that one?)

Rasputin (Russia's Greatest Love Machine)

The Life and Times of Russ Meyer


The Knights Templar

The Once and Future King

Metropolis (a remake I admit, but since the original has been lost we might as well)

The Dragonlance Chronicles (one of the most popular fantasy series ever made)

Bran Mak Morn (a fantasy classic by Robert E. Howard, the creator of Conan)


Comment (3)

Wed, May 28th - 9:30AM

The Art History Archive

Comment (1)

Wed, May 28th - 9:26AM

Art Manifestos, Architecture and Artists

Art Manifestos
The 1st & 2nd Dada Art Manifestos
The Extropic Art Manifesto
The Neo-Gothic Art Manifesto
The Stuckist Manifesto
The Remodernism Manifesto

Architects & Architecture
Ancient Architecture
Asian Architecture
Byzantine & African Architecture
Gothic Architecture
Renaissance Architecture
Baroque & Rococo Architecture
Neo-Classicism Architecture
Industrial Architecture
Nouveau Architecture
Modernist Architecture
Postmodernist Architecture
Contemporary Architecture
Haussmann's Paris
Urban Cactus
Cityscapes by Eleanor Bond
The Future of Condos: Pyramids
Underwater Condos

Mixed-Media Artists
Jenny Holzer
Barbara Kruger
Pablo Picasso
Toros Roslin
Joyce Wieland
Andy Warhol

A. Andrew Gonzalez
Abdul Qadir Al Rassam
Ala Bashir
Albrecht Altdorfer
Andy Warhol
Antoine Wiertz
Arshile Gorky
Artemisia Gentileschi
Arthur Lismer
A.Y. Jackson
Bertram Brooker
Berthe Morisot
Braco Dimitrijevic
Charles Demuth
Charles Prendergast
Daphne Odjig
Darmin Veletanlic
Dong Qichang
E.J. Hughes
Eleanor Bond
Elisabeth Vigee-Lebrun
Emily Carr
Faeq Hassan
Frank Frazetta
Frank Johnston
Franklin Carmichael
Franz Pforr
Franz Von Stuck
Frederick H. Varley
Frida Kahlo
Friedrich Overbeck
Gabrijel Jurkic
Georgia O'Keeffe
George Ault
Giuseppe Castiglione / Lang Shi'ning
Gong Xian
Gustav Klimt
Henry Fuseli
Hovsep Pushman
Huang Gongwang
Huang Tingjian
Hua Yan
Iba N'Diaye
Ivan Aivazovsky
Jack Bush
J. E. H. MacDonald
Joyce Wieland
Karen Aghamyan
Ken Danby
Kosta Hakman
Lawren Harris
Lawrence Alma-Tadema
Martiros Saryan
Mersad Berber
Minas Avetisyan
Mordechai Ardon
Nesim Tahirovic
Ni Zan
Olivia De Berardinis
Pablo Picasso
Patrick Nagel
Paul Gauguin
Paul Peel
Rosa Bonheur
Sara Ashurbeyli
Sattar Bahlulzade(h)
Suad al-Attar
Tahir Salahov
Tamara De Lempicka
Togrul Narimanbekov
Tom Thomson
The Group of Seven
Vincent Van Gogh
Vann Nath
Ismail Acar
Hoca Ali Riza
Avni Arbas
Esref Armagan
Tomur Atagok
Bedri Baykam
Nevin Çokay
Adnan Coker
Gürkan Coskun
Abidin Dino
Burhan Cahit Dogançay
Erkan Genis
Bahadir Gökay
Nazmi Ziya Güran
Osman Hamdi Bey
Abdulcelil Levni
Setenay Özbek
Seker Ahmet Pasa
Fikret Muallâ Saygi
Fahrelnissa Zeid

Alberto Korda
Barbara Kruger
Eadweard Muybridge
Leonard Nimoy
Man Ray
Cindy Sherman
Cindy Sherman 2

William Blake 1: The Gothic Life of William Blake
William Blake 2: William Blake's Ecofeminism
William Blake 3: Master of Gothic Romanticism
Andy Warhol
Alakbar Rezaguliyev

Sevgi Çagal
Daniel Edwards
Katharina Fritsch
Jeff Koons
Joseph Muzondo
Auguste Rodin
Florence Wyle
Franz Von Stuck

Women Artists
The Feminist Art History Archive
20th Century Feminist Artists
Women Artists of the 20th & 21st Centuries
Books about Women Artists
Eleanor Bond
Rosa Bonheur
Emily Carr
Tamara De Lempicka
Katharina Fritsch
Artemisia Gentileschi
Jenny Holzer
Frida Kahlo
Barbara Kruger
Berthe Morisot
Daphne Odjig
Georgia O'Keeffe
Cindy Sherman
Cindy Sherman 2
Joyce Wieland
Florence Wyle
Olivia De Berardinis
Estonian Feminist Artists
Turkish Feminist Artists


Didn't find what you're looking for? Try our Art History Links Database.

Comment (1)

Sat, May 24th - 11:01AM

$4 a Gallon Gasoline

You think you feel helpless at the gas pump?

Even the people who sell the gasoline have little control over what it costs. So, how exactly are prices set? What determines the hair-pulling figure you see displayed in large electronic or plastic numbers?

It all starts with oil.

The biggest factor in the skyrocketing price of gasoline is the historic ascent of crude oil, which has surged from $45 per barrel in 2004 to more than $135 this past week. Gasoline in Phoenix averaged $3.69 a gallon Friday, and AAA Arizona experts predict that instead of falling like normal after the holiday weekend, prices will continue to rise across the state. In the first quarter of this year, based on a retail price of gasoline that now seems like a steal, $3.11 a gallon, crude oil accounted for all but about a dollar, or 70 percent, of the cost, according to the federal government.

The rest is a complex mix of factors, from the cost of turning oil into gasoline to taxes to marketing costs to, sometimes, nothing more than the competitive whims of local station owners.

Not that understanding the breakdown makes it any less cringe-inducing to fill 'er up.

The price of oil

The knee-jerk villains in all this are the oil companies, fat with multibillion-dollar profits, frequent targets of populist anger. But wait: The oil companies don't set the price of oil or the cost of a gallon of gasoline.

Prices are a function of the open market, the result of futures contracts being traded on the New York Mercantile Exchange, or Nymex, and other exchanges around the world.

Buying the current July crude-oil futures contract means you're buying oil that will be delivered by the end of July. Most investors who trade futures have no intention of ever accepting the underlying oil. Like stock investors who frequently buy and sell their holdings, they're simply betting that prices will rise or fall.

Of late, on the Nymex, oil futures have been rising. On Thursday prices soared to nearly $135 US per barrel.

The falling dollar

Why? Blame the falling dollar. Oil is priced in U.S. dollars, and the weaker the dollar gets, the more attractive dollar-denominated oil contracts are to foreign investors - or any investor looking for a haven in the turbulent stock market.

The rush of buyers keeps pushing oil futures to a series of records, and the rest of the energy complex, including gasoline futures, has followed. That pushes up the price of gasoline for your tank.

Evidence exists that Americans are buying less as the price marches higher, and common sense suggests they would cut back even more if the price rose to $4.50 or $5.

Lower demand should mean lower prices, but it takes time for that to happen, given the enormous scale of refining operations that produce gasoline.

"Once demand begins to slow, that needs to translate into inventories, then you get some price weakening," said Jim Ritterbusch, president of energy consultancy Ritterbusch and Associates in Galena, Ill. "But it takes awhile."

Oil and gasoline prices often move in the same direction, but they aren't linked directly. In fact, although oil prices have more than doubled in the past year, gasoline is only up about 19 percent during the same time.

Oil prices often fluctuate with production decisions from the Organization of Petroleum Exporting Countries, which supplies about 40 percent of the world's crude, or when conflict in the Middle East or Nigeria threatens supplies.

And the rise has only grown more dramatic. Oil sprinted higher this past week, rising more than $4 a barrel on Wednesday alone and past $135 on Thursday.

As for gasoline prices: They're closely tied to demand from U.S. drivers and how efficiently refineries are operating. Falling production or inventories often send prices skyrocketing.

Those prices can vary greatly depending on the region.

The Gulf Coast is the source of about half of the gasoline produced in the United States, and areas farthest from there tend to have higher prices because of the cost of shipping fuel via pipeline and tanker truck all across the country.

Add higher taxes in places like California and New York, and the price goes higher.

Oil companies insist their earnings, measured against revenue, are in line with other industries'.

On top of that, rising oil prices have sharply cut profit margins for refining, and that hits the major oil companies, which both pump oil and refine it for use as gasoline.

A giant like Exxon Mobil can handle the blow.

Its profits from refining and marketing for the first quarter were down 39 percent from a year earlier, but Exxon still banked a nearly $11 billion profit because of the hefty prices earned on crude it pumped out of the ground.

Smaller refiners aren't so fortunate. Sunoco Inc.'s refining-and-supply business lost $123 million in the first quarter, hurt by lower margins. Tesoro Corp. lost $82 million for the same period.

In any case, huge profits at big oil companies like Chevron and Exxon Mobil aren't because of high prices at the pump. Their enormous profits are tied to their exploration and production arms, which are benefiting from record crude prices.

Other costs are a factor, though they've remained relatively stable.

For example, federal and state taxes added 40 cents to a gallon of gasoline in the first three months of this year, roughly the same amount as they added four years ago.

California's 63.9 cents of tax is the nation's highest; Alaska's 26.4 cents is the lowest. How the money is used varies from state to state, though the federal take helps build and maintain highways and bridges.

Marketing and distribution costs, the tab for delivering gasoline from refiner to retailer, started the year at 27 cents, only 6 cents above the cost four years ago.

The cost of refining added 27 cents to a gallon in the first quarter of this year, a nickel less than what it added in 2004, according to the Energy Information Administration.

That refining occurs at sprawling industrial complexes across the United States, with most of the biggest along the Gulf Coast. Barrels of crude arrive each day by pipeline, ship and barge. The refineries, by heating, treating and blending the raw oil, turn out products like diesel and lubricating oil.

And, of course, gasoline.

To the pump

What happens when that gasoline makes its way to your neighborhood station?

Major oil companies own fewer than 5 percent of gas stations. Most are owned by small retailers, and many of them say they're struggling these days to turn a profit. That's because wholesale gasoline prices have risen sharply in recent months - again, blame it on crude - but station owners have been unable to raise pump prices fast enough to keep pace.

You can't keep jacking up the price when drivers are buying less.

Station owners face a balancing act: They must try to maintain a price that allows them to afford the next shipment of gasoline but not give the competition an edge.

Stations pay tens of thousands of dollars for each shipment before they see a cent in the register. Eventually, many make only a few cents on a gallon of gasoline, a margin that can disappear altogether when credit-card fees are added.

Most gasoline retailers long ago got past any illusion that they can make money by selling gasoline. They rely on gas sales to drive traffic to their shops, where they hope auto repairs or food-and-drink sales will help them turn a profit.

Learn more about the rise of oil prices at Hundred Dollar Oil.

Comment (2)

Wed, May 21st - 9:41AM

Oil soars to $132 US.

Oil prices have continued its steady (and rather jumpy) rise, reaching $131.93 in mid-morning trading today. This confirms our previous estimate that oil prices would reach $130 before the end of May. We are also predicting $140 sometime in June and $150 by July.

Learn more about the rise of oil prices at Hundred Dollar Oil.

Comment (1)

Tue, May 13th - 10:53PM

Oil continues to spike

Oil prices went up again Monday to $126.98 US.

We are currently predicting (anyone willing to wager odds?) that oil will top $130 before the end of May 2008.

If you look at our record keeping of oil spikes at Hundred Dollar Oil you will see that oil prices have gone up 27% since the start of January and about $13 in the last 4 weeks. Another $3.02 in the next two weeks seems like a pretty safe bet.

I'm also wagering oil will reach $140 sometime in June and over $150 by July. Some oil analysts are predicting $200, but I think they're overestimating just how much prices could skyrocket.

If we had some geopolitical crisis in an oil producing country is could cause oil to spike even more, but what is the chance of that happening?

Comment (1)

Fri, May 9th - 6:31AM

Oil Prices Near $126.

Crude oil was at US$125.48 per barrel today on the New York Mercantile Exchange after going as high as $125.98 overnight.

Comment (3)

Wed, May 7th - 3:54PM

New Oil Record (Again)
Light, sweet crude for June delivery hit a new record of $123.56 in afternoon trading on the New York Mercantile Exchange today.

The high prices are effecting the price of gasoline.

In Canada the average price for unleaded gasoline was C$1.28 a litre.

In the United States, gasoline prices are back within a cent of the record $3.623 a gallon set last week, and are expected to rise to an average of $3.73 a gallon next month, according to the latest Energy Department forecast.

Some analysts predict gas prices in the USA could rise to a national average of $4 in the coming weeks.

Diesel fuel also rose today, adding half a cent to a national average of $4.242 a gallon, within a penny of the record of $4.251 set May 1st. While high gas prices are hitting consumers at the pump, high diesel prices are hurting them in grocery and retail stores by raising the price of shipping goods.

Comment (1)

Wed, May 7th - 8:59AM

OPEC members will likely earn over $1 trillion this year

OPEC earnings are forecast to skyrocket 57 per cent from last year's $674 billion to $1.06 trillion this year and then decline to $990 billion in 2009 after an expected contraction in oil prices, the Energy Information Administration said in its new forecast.

That is much higher than the EIA's estimate at the beginning of the year that OPEC would earn $850 billion from oil shipments in 2008. On a per-capita basis, OPEC's oil export revenue will rise 55 per cent in 2008 to $1,769 from $1,143 last year, the EIA said. OPEC members are benefiting strong global oil demand and skyrocketing crude prices, during which oil prices topped a record $122.73 a barrel this week.

Even though U.S. oil demand is expected to decline by 190,000 barrels a day this year because of high energy prices and a weak American economy, the EIA forecasts that global oil consumption will rise by 1.2 million barrels per day in 2008.

Hundred Dollar Oil - $100/Barrel Oil - The Politics eZine

On January 23rd 2006 I predicted that oil would reach $100/barrel due to geopolitical concerns and shortages. Today it finally happened. ...

Tory Green and the Oil Industry - The Canada eZine

And, like the proponents of slapping a cap on oil-and-gas production – the largest source of both wealth and emissions – public health critics argued about ...

Is There OIL on Mars? - American Oil Economics - The Politics eZine

So much for "space exploration"... this is turning into "oil exploration". Government funded and very expensive oil exploration, which American taxpayers ...

Ontario's Untapped Oil Reserves - The Canada eZine

Contrary to popular belief Alberta and Newfoundland are not the only places in Canada that has oiloil which is still ...

The History of Oil Prices - Oil and Gasoline Economics - The Politics eZine

Crude oil prices behave much as any other commodity with wide price swings in times of shortage or oversupply. The crude oil price cycle may extend over ...

Comment (1)

Tue, May 6th - 8:52PM

Summer Blahs and Internet Stats

I love statistics.

No seriously, I really do. Websites like the CIA World Factbook always interest me. I spend hours on them looking up "relatively useless" info on how much people in Zimbabwe make per year, or how oil is produced in Saudi Arabia, or what the population of Vietnam is. Sometimes this info does become important when I get inspired to write something on a particular topic.

But since we also run a popular website about provocative topics its necessary sometimes to look at our own statistics and see how well we fare. This is especially important for tracking our WebRing Experiment.

And the thing we've noticed over the years is that summer, especially July and August, is the lowest point in the year. September to December is the "bumper crop" season for internet surfers. If we could coin a phrase right now we could call it the Internet Surfing Season.

July and August therefore is the season during which more people go outside and enjoy themselves in the sun, play baseball, basketball and maybe go surfing on actual waves. This is translated online to roughly a 10% to 20% decrease in visitor statistics.

In September however its like someone turned on a switch and suddenly the number of people online gets doubled. I think its a combination effect of children going back to school (with new computers), university/college students going to a new place (with new computers), and parents suddenly finding themselves with more free time (which they then spend online).

This increases more so in October and November, with either November or December being the high point of the year. We can only use our website as an example, but other industry experts have noticed the trend too and bank their advertising dollars on the Spring to December season because they know that is the time of the year that they will see the most "bang for the buck".

Other factors for this increase is online shoppers surfing for Christmas gifts, television networks releasing new seasons of shows which people are more likely to download episodes of these days instead of watching it on an actual television (its reached a point where many networks now allow free downloads from their website and include ads on those websites and sometimes even included in the download [the internet success of the hit show "The Office" is an excellent example), back to school sales pushing computers for your kids, a growing trend towards every family and school having internet access, and international popularity of the internet growing in countries overseas (see the stats below from


World Regions

( 2008 Est.)

% of World

Internet Usage,
Latest Data

% Population
( Penetration )

% of World

Usage Growth



14.3 %


4.7 %

3.3 %

903.9 %



56.6 %


13.6 %

37.8 %

348.1 %



12.0 %


46.8 %

27.6 %

256.1 %

Middle East


3.0 %


17.1 %

2.5 %

923.7 %

North America


5.1 %


72.2 %

18.0 %

125.2 %

Latin America/Caribbean


8.6 %


22.1 %

9.4 %

603.4 %

Oceania / Australia


0.5 %


56.4 %

1.4 %

151.6 %



100.0 %


20.3 %

100.0 %

275.4 %

I have yet to see any industry statistics on the precise numbers effected by the Summer Internet Blahs and the Internet Surfing Season, but I am sure it would be an interesting read. It might be difficult to measure, but I am sure it could be done.

The closest thing I've found for tracking such things is, which tracks the popularity, usage and visits to individual websites.

Now if only someone could figure out what those same stats were for the entire internet, how many people are online during a given month, how much time they are spending online.

Companies that sell computers probably see a huge rise in internet traffic in late August/early September, and also just before Christmas too. Knowing the above information might allow such companies to more effectively focus their advertising dollars.

The problem with this is how the industry or governments actual track such information. Many people don't like their privacy being invaded. Despite this people still frequent sites like Facebook and MySpace where we know we are watched and gauged, and ultimately advertised to.

Such websites become a key tool for the economy to determine what people want. Capitalism, at its core, is about learning what people want, figuring out when and how to market it to them, and finally selling it to them.

Our economy may falter when we hit roadblocks like high gasoline and food prices, but industries these days are tracking our every like and dislike that these fluctuations can be dealt by measuring what people want and then boosting the economy by offering a product that everyone will go out and buy.

The successes of cellphones, Blackberries, SUVs and flatscreen televisions are prime examples.

So in the future if the automotive industry determines there is a lot of money to be made by switching from gasoline cars to hydrogen cars (while still gouging gasoline users with high gas prices) they will do so.

The average American buys a new car every 10 years or an used car every 5 years. So in theory some years will be better than other years because car buying is a cyclical event. Knowing when to release and market a new vehicle can be a tricky issue and thats why companies use concept cars to determine what the public wants.

Concept cars rarely ever get made, but the customer feedback and the amount of attention to particular aspects of the cars allow automakers to decide what new gadgets or features to include in their latest line of cars (Satellite Navigation for example).

Now if only they could stick more cup holders in the back seats. Parents with kids will know the benefits of having more cupholders in the back. The family car will always be the true staple of the automotive industry and its amazing that automakers don't make more family-friendly cars with more rear cupholders.

- Charles Moffat
Assistant Editor of the Lilith eZine

Comment (3)

Tue, May 6th - 8:35PM

Oil nears $US 123
Oil futures set a new record near US$123 a barrel today, gaining momentum as investors bought on a forecast of much higher prices and on any news hinting at supply shortages. Light, sweet crude for June delivery jumped to a new record of $122.73 a barrel before retreating to settle up $1.87 at $121.84 on the New York Mercantile Exchange.

Retail gas prices edged lower, but appear poised to rise to new records of their own in coming weeks.

A new Goldman Sachs prediction that oil prices could rise to $150 to $200 within two years seemed to motivate much of the buying today, although a falling U.S. dollar and increasing concerns about declining crude production in Mexico and Russia contributed, analysts say.

The U.S. Energy Department raised its oil and gasoline price forecasts, but also predicted that high prices will cut demand more than previously thought.

Oil prices have nearly doubled from about $62 a barrel a year ago, which Goldman sees as a sign that the world is in the midst of a "super spike" in oil prices. Analyst Arjun Murti said in a research note released Monday that prices would ultimately force demand to fall sharply.

Hundred Dollar Oil - $100/Barrel Oil - The Politics eZine

Comment (1)

Sun, May 4th - 7:18AM

Our WebRing Experiment: April

On March 8th we began a little experiment to determine the value of advertising on WebRing. Click here to see the original post.

We decided to boost our spending on WebRing by $6/month, to see if there was any noticeable jump in visitors to the Lilith Gallery Network.

We posted our March results back on April 5th.

And now here is our April results:

MonthUnique visitorsNumber of visitsPagesHitsBandwidth
Jan 20081938712332689645737746195162.16 GB
Feb 200821048725414110341578450589176.87 GB
Mar 2008244558294853125267410223899225.68 GB
Apr 200823454428732012227309805778215.28 GB

As you can see our numbers in April dropped compared to March, but only a negligible amount. This is somewhat expected as Spring and Summer months usually see a sharp dip in numbers (especially in July and August).

These numbers are not directly related to WebRing however, but to provide some background info to our overall performance.

What is important is how many clicks we actually get from WebRing. In February we received 5275 clicks from WebRing. In March we received 5840 (about a 10% increase).

April's results? 7192. That is impressive when you consider it is despite the Spring atmosphere of more people going outside and less people surfing.

But what about our theory that promoting on WebRing also boosts our Google Ranking and boosts hits from Google and other search engines?

Well during February we received:

- Google97347
- Google (Images)74072
- Yahoo11009
- MSN3553
- AOL1684
- Ask Jeeves1079
- AltaVista798
- Dogpile337
- Other search engines226
- Netscape221

And in March we received:

- Google122550
- Google (Images)81227
- Yahoo11244
- MSN4680
- AOL1844
- Ask Jeeves1181
- AltaVista756
- Other search engines496
- Dogpile367
- Netscape259

April's Results:

- Google129358
- Google (Images)78581
- Yahoo10975
- MSN3930
- AOL1879
- Ask Jeeves1279
- AltaVista742
- Dogpile398
- Other search engines235
- Netscape213

In March our Google results soared 26%, and that has holded relatively steady during April by increasing a little over 5%.

So far it appears this is not a blip, and that our efforts on WebRing appear to be bearing fruit. When you consider that we've only increased our advertising by $6/month it is pretty good.

It does make us wonder: What if we increased our spending even more?

For now we are going to continue our experiment and extend it until August, upon which time will review the situation and decide whether to boost our advertising spending dramatically for September.

Comment (2)

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